Το μάρκετινγκ στις βιβλιοθήκες: ένα εργαλείο δουλειάς ή η απ' αιώνων αποστολή
| Main Author: | Κατσιρίκου, Ανθή |
|---|---|
| Format: | Proceeding PeerReviewed application/pdf |
| Bahasa: | el |
| Terbitan: |
, 2002
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| Subjects: | |
| Online Access: |
http://eprints.rclis.org/9707/1/11psab037.pdf http://eprints.rclis.org/9707/ |
Daftar Isi:
- According to OECD, academic library will continue to offer a visible, recognizable and physical image to the parent organization, will also remain a significant marketing tool for attracting users as well as important partner to the integrated competitive identity of the university. Libraries knew and used marketing from ancient years, as their total work is marketing of information, of knowledge, of individual intelligence, of the library itself. The authority that librarians had in ancient years, the competition between rich collectors of manuscripts, even the public libraries' programmes on users attraction declare that library's work is marketing. If somebody examines the services, the impressive buildings, the internal space planning, the architecture of libraries through the world and through the centuries will reveal the marketing of intangible goods, of ideas. These days academic education uses widely the Internet, so libraries are more open to the public and more corruptible concerning the services and the material promotion. Marketing contributes either to the customization of user needs or to the maintenance of library's brand and effectiveness.