Marketing promocional de los servicios digitales y de los recursos de información de las bibliotecas y unidades del CRAI de la Universidad de Barcelona
| Main Authors: | Coll, Josep, Magdaleno, Isabel, Miró, Laura |
|---|---|
| Format: | Proceeding NonPeerReviewed application/pdf |
| Bahasa: | es |
| Terbitan: |
, 2007
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| Subjects: | |
| Online Access: |
http://eprints.rclis.org/9659/1/PosterMarketingCRAIUB.pdf http://eprints.rclis.org/9659/ |
Daftar Isi:
- The main focus of the Marketing Group of the The Resource Center for Learning and Research (CRAI) of the University of Barcelona (UB) is to promote the services and resources of our libraries and units and to improve the use of the Digital Library. In this conference poster, the group explains how they work and show some samples of products used in different marketing campaigns.