www.babyviajes.com Un modelo de negocio basado en la gestión especializada de información y contenidos
| Main Author: | Llera Llorente, María Teresa |
|---|---|
| Format: | Proceeding PeerReviewed application/pdf |
| Bahasa: | es |
| Terbitan: |
SEDIC
, 2006
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| Subjects: | |
| Online Access: |
http://eprints.rclis.org/8478/1/Sesion_2_comunicacion_6_Llera.pdf http://eprints.rclis.org/8478/ |
Daftar Isi:
- Since the 90s of the 20th century, we have been witnessing an explosion of virtual businesses and companies (e-business), a high percentage of which have not managed to survive, contrary to their original aim, for not being able to reach a long-term sustainable competitive advantage. This competitive advantage should have been mainly expressed in the relationship with the client and specifically in his satisfaction with the services and products provided by the company. Babyviajes.com is a "virtual" company that began its activity in 2003. It is a business experience of information and knowledge management, developed through an online interaction platform that reveals the potential of the new IC technologies, which is constantly brought up to date. Due to its youth, we still cannot assess the capacity of Babyviajes.com to maintain the competitive advantage of which we speak. However, because of the solid foundations on which it is built, good results are expected. What is the key for this initiative to lead the field of trips with children? It is not so much a novel tool in the field of technology as a business strategy that considers the cognitive, human, social and cultural resources in all their multipurpose extent. In other words, the enormous variety of contents generated by the interaction with clients, suppliers, personnel, etc., is registered, classified and returned time and again to the entire system and its processes, thus being adapted to the challenges of the environment and the consequences of each corporate performance.