Die Positionierung einer zweisprachigen Internetzeitung unter besonderer Berücksichtigung der Bedürfnisse der ungarischen Volksgruppe im Burgenland
| Main Author: | Rümker, Zoltán |
|---|---|
| Format: | Thesis PeerReviewed application/pdf |
| Bahasa: | de |
| Terbitan: |
, 2002
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| Subjects: | |
| Online Access: |
http://eprints.rclis.org/6776/1/ruemker_internetzeitung.pdf http://eprints.rclis.org/6776/ |
Daftar Isi:
- The aims of this dissertation were to analyse the media landscape concerning minorities in Burgenland and to find out how a new bilingual internet newspaper for the Hungarian speaking people of this region could be established. Firstly, the study investigates why such a newspaper is necessary and useful. This bilingual internet newspaper should further the image of the language as well as strengthen the identity of the Hungarian minority. Existing print and electronic media of the Croatian and Hungarian minority were analysed, and experiences with internet newspapers in the East-Austrian and West-Hungarian region are mentioned. Furthermore, subsidies from governmental institutes, furtherance from the European Union, Austrian and Hungarian press promotion possibilities and other private financiers are commented on. Lastly, a number of co-operation partners, such as the Burgenland education network are mentioned. Both quantitative and qualitative methods were used in order to collect ideas and to analyse opinions concerning the content of the internet newspaper. On one hand a survey was carried out, on the other hand a focus group discussion was organised. The majority of important sources dealing with the Hungarian minority in this linguistic island were available at the Hungarian Media- and Information Centre in Unterwart. Further research was done on Austrian and Hungarian internet newspaper sites. The main finding of the paper was the realisation that a bilingual internet newspaper for the Hungarian minority is definitely necessary. Proposals concerning the newspaper content and the layout have been made. In addition, a number of possible sources of funding and a list of potential cooperation partners are presented. In addition, the bilingual internet newspaper project is ready for kick-off.