Twitter as a communication tool in the Germanwings and Ebola crises in Europe: analysis and protocol for effective communication management
| Main Authors: | Pont-Sorribes, Carles, Suau-Gomila, Guillem, Percastre-Mendizábal, Salvador |
|---|---|
| Format: | Journal PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
Inderscience Enterprises Ltd
, 2020
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| Subjects: | |
| Online Access: |
http://eprints.rclis.org/44306/1/IJEM1612020.pdf http://eprints.rclis.org/44306/ |
Daftar Isi:
- We investigated Twitter communications by the media and institutions regarding two emergency situations which had a major impact in Europe: the accident of Germanwings Flight 9525 in the French Alps on 24 March, 2015, and Ebola infection of Teresa Romero, a nursing assistant at the Hospital Carlos III in Madrid, reported on 6 October, 2014. Our methodology was based on a new tool called top discussion indicator (TDI). Our results indicate that media and institutions do not exploit all the possibilities offered by Twitter. We propose a decalogue of recommendations aimed at improving use of Twitter and ensuring greater communicative efficacy.