Catálogos de produtos cosméticos: uma provocação às formas de representação, recuperação e apresentação da informação para publicitários
| Main Authors: | Lima, Mayara Fernanda Oliveira, Zafalon, Zaira-Regina |
|---|---|
| Format: | BookSection PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
Cultura Acadêmica
, 2014
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| Subjects: | |
| Online Access: |
http://eprints.rclis.org/44042/1/2014%20-%20Cultura%20academica%20-%20Cat%C3%A1logos%20de%20produtos%20cosm%C3%A9ticos.pdf http://eprints.rclis.org/44042/ |
Daftar Isi:
- One of the activities that Librarianship is in charge of is the elaboration of bibliographic records, which aim, through the adoption of internationally adopted standards, to provide subsidies to users so that they can find, identify, select and obtain documents, through navigation in a catalogue, regardless of the medium on which they are registered. This activity is only possible through the representation of knowledge records arranged in an informational environment. In the present work, we sought to analyze the fulfillment of the informational needs of professionals in the field of Publicity and Propaganda in the face of the forms of bibliographic representation of cosmetic product catalogs (CPC). Such catalogs present in their content relevant information about cosmetic products, such as images, descriptions, values and codes. The general objective was to analyze the feasibility of the bibliographic representation (thematic and descriptive) of CPC, described according to the AACR2r and the alphabetic documentary languages, in view of the informational needs of professionals in the field of Publicity and Propaganda. In order to achieve these objectives, we opted for qualitative and quantitative research and the use of a questionnaire as a data collection instrument, consisting of open and closed questions. The questionnaire was made available online to the research universe through the SurveyMonkey tool, after analysis and authorization by CEP/UFSCar. There was a return of 52% of the universe surveyed, making it possible to identify that most advertisers have the habit of consulting previously published CPC as a source of information for creating new products and new brands; they look for different information, such as aspects related to images, organization, categorization and product information; they look for specific contents and details regarding the content of the document and not regarding the access points previously defined by the Information Science area; they use materials published by the client and competitors to create a new image for advertising a product; resort to complementary information, such as product specifications, target audience, etc., indicating that specific CPC content can assume the function of access points; state that the adoption of a theme to represent the subject of the CPC would not be valid for the purpose of retrieving information. In view of the result, it is clear that CPC requires forms of organization, storage, cataloguing, classification, indexing, recovery, dissemination and preservation of information in order to be articulated to the informational needs of advertisers. However, it is necessary to adopt complementary means of document representation aimed, in turn, at the forms of representation of the content of these catalogs, such as images, product categorization, conceptual texts, photographic references, among others.