Cibermedios y automatización de contenidos: la experiencia de Infobae con notas algorítmicas sobre LaLiga
Main Authors: | Apablaza-Campos, Alexis, Flores, José, Lopezosa, Carlos |
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Format: | Proceeding NonPeerReviewed Book |
Bahasa: | eng |
Terbitan: |
, 2022
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Subjects: | |
Online Access: |
http://eprints.rclis.org/43683/1/presentacion_incom_cibermedios_automatizaci%C3%B3n_de_contenidos.pdf http://eprints.rclis.org/43683/ |
Daftar Isi:
- Digital news media face complex challenges that force them to look for new tools to remain efficient, competitive and profitable, which is why the use of artificial intelligence tools, content automation and/or content SEO are becoming increasingly necessary. In this research we will present the case of Infobae, a digital news media that has used algorithmic notes to cover the results of LaLiga. The results allow detecting the presence of content SEO elements, metadata and authority as web positioning factors within your news.