Comunicación, medios e industrias creativas en la era digital by Paulo Faustino, Iván Puentes and Francisco Belda (coords.)
| Main Author: | Lopes, Joana |
|---|---|
| Format: | Review NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
MediaXXI / Formalpress
, 2022
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| Subjects: | |
| Online Access: |
http://eprints.rclis.org/43367/1/BOOK-REVIEW-Comunicacion-medios-e-industrias-creativas-en-la-era-digital.pdf http://eprints.rclis.org/43367/ |
Daftar Isi:
- This book, coordinated by Paulo Faustino, Carla Martins, Iván Puentes and Francisco Belda–experienced investigators and doctorates in the field of communication–follows the same line as “Communication, media and creative industries in the digital era”, coordinated by Paulo Faustino, Iván Puentes and Francisco Belda, published in 2019. “Comunicación, Medios e Industrias Creativas en la Era Digital” is composed with a series of articles derived from the initiatives taken by the Red Internacional de Investigación de Gestión de la Comunicación, XESCOM. Based on it, several investigators gathered in teams, and some individually, to present us their many perspectives on the way media has become associated to creative industries, and analyse it from under four pillars: business models; the relationship with entrepreneurship and value creation; the media as a communication and marketing support; the media as vehicles for journalistic productions.