La presencia y el uso de los medios sociales en las bibliotecas populares de la Región de la Patagonia Argentina: desarrollo de contenidos y comunicación con sus usuarios
| Main Author: | Garraza, Paula Regina |
|---|---|
| Format: | Thesis PeerReviewed Book |
| Bahasa: | es |
| Terbitan: |
, 2021
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| Subjects: | |
| Online Access: |
http://eprints.rclis.org/42893/1/La%20presencia%20y%20el%20uso%20de%20los%20medios%20sociales%20en%20las%20bibliotecas%20populares%20de%20la%20Regi%C3%B3n%20de%20la%20Patagonia%20Argentina%20-%20Paula%20Garraza.pdf http://eprints.rclis.org/42893/ |
Daftar Isi:
- Communication through social media, such as Facebook, Twitter, YouTube, Blogs and TikTok, among others, has become one of the main channels to generate links and maintain conversations. They represent an economic, ubiquitous and massive communication tool, and have positioned themselves as indispensable instruments in the communication strategy of most organizations. However, it is observed that a significant number of popular libraries in the Argentine Patagonia Region do not have a presence in social media, and many of those that do, update their accounts inconsistently and provide limited and outdated information. The objective of this study is to describe the presence and uses of social media in popular libraries in Patagonia Argentina during the period April-May 2021. In addition, the different types of content that popular libraries share with their users through these tools are exposed. For this, a descriptive research is carried out, with a quantitative approach and, to a lesser extent, a qualitative treatment to describe and analyze the topics of the publications. The results show that a significant number of popular libraries in the Region do not have social media accounts or they are inactive or out of date. In addition, the analysis of their profiles shows an intuitive and unplanned use. In relation to the contents, the units prioritize the publication of anniversaries, cultural messages and local news.