Identifying Factors Influencing the Final Price of E-Books for Children and Adolescents from the Viewpoint of Publishers
| Main Authors: | Naghdinejad, Athareh, Fahimifar, Sepideh, Noruzi, Alireza |
|---|---|
| Format: | Journal PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
University of Tehran
, 2020
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| Subjects: | |
| Online Access: |
http://eprints.rclis.org/42291/1/price%20of%20e-books%20for%20children%20and%20adolescents.pdf http://eprints.rclis.org/42291/ |
Daftar Isi:
- Purpose: The main purpose of this study was to identify the factors affecting the final price of e-books in general and the cost of production that has an impact on the final price from the viewpoint of publishers. Methods: In this study, qualitative methodology was used. The data collection tool was a semi-structured interview. The statistical population of the study was all publishers of e-books for children and adolescents, licensed by the Ministry of Culture and Islamic Guidance. Results: Factors that affect the final price of an e-book for the end-users include: the print counterparts, the stakeholders, the contents, the cost of producing the e-book, the profits and sales, and finally, the external environment. In addition, from the viewpoint of publishers, effective factors affecting the final production costs of e-books included IT costs, e-book distribution costs, specialist human resources on contents and technology, contents production costs, corporate fixed costs, and advertising and marketing costs. Originality: This study investigated the effective factors on the final price of e-books for children and adolescents, for the first time. Moreover, the production prices of an e-book affect the final price assigned based on the publishers’ viewpoint.