SEO, Periodismo y Comunicación: Conceptos, herramientas y procesos para optimizar la visibilidad web de los medios digitales
| Main Author: | Carlos, Lopezosa |
|---|---|
| Format: | Thesis PeerReviewed Book |
| Bahasa: | es |
| Terbitan: |
, 2019
|
| Subjects: | |
| Online Access: |
http://eprints.rclis.org/42097/1/tclg.pdf http://eprints.rclis.org/42097/ |
Daftar Isi:
- News diffusion through search engines and other digital platforms offers to the media the opportunity to attain more readers. However, it is necessary to employ technics of the socalled Search Engine Optimization (SEO) in order to have a specific web page appeared on the prominent positions of the search results. This thesis mainly focuses on the SEO applied to cybermedia. Systematized reviews; case studies; participant observation; and semi-structured interviews were used to develop various analyses and formalize a set of methodological proposals and positioning protocols in cybermedia, that is for Google and YouTube, which are, respectively, the first and the second most frequently used search engines at the moment. In addition, this research includes, on the one hand, proposals to develop web visibility rankings in online media with SEO audit tools, and on the other hand, an analysis of the perception of the usefulness of SEO from the point of view of a specific cyber medium (Diario de Sevilla) and from the point of view of different professional profiles linked to SEO. Overall, this research presents a multifaceted edifice consisting of tools, analyses and recommendations on SEO applied to the media in general and to journalism in particular, on the assumption that SEO plays an essential role in helping the finest journalism to fulfil its social mission.