Marketing digital y posicionamiento web en comunicación científica
| Main Authors: | Mandiá Rubal, Sara, López Ornelas, Maricela |
|---|---|
| Format: | Journal PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
Universidade Federal de Minas Gerais (Brasil)
, 2021
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| Subjects: | |
| Online Access: |
http://eprints.rclis.org/41983/1/MarketingDigitalPosicionamientoWeb.pdf http://doi.org/10.35699/1983-3652.2021.26251 http://eprints.rclis.org/41983/ |
Daftar Isi:
- Internet is a big self-service library, open 24×7, where you have to know how to describe yourself to be retrieval in this OPAC. There is a symbiosis between scientific production, academic profile or personal branding, and visible science. Based on the results of a previous investigation of 2257 Spanish researchers in the area of Communication, where the need to be present on the Internet is confirmed, a second investigation is designed. In this second work to study the positive influence of designing and applying digital marketing strategies to a junior researcher. Triangulation of results: for the quantitative analysis the flows of visits registered in ORCID, Google Scholar, Publons, ReaserchGate, Academia.edu, Exit Directory and Mendeley; for qualitative analysis, is planned an interview with the subject of the study. The research hypothesis is verified and interesting results are obtained with SEO program, SemRush.