Communication use in the times of the coronavirus. A cross-cultural study // Usos de la comunicación en los tiempos del coronavirus. Un estudio transcultural
| Main Authors: | Igartua, Juan-José, Ortega-Mohedano, Félix, Arcila-Calderón, Carlos |
|---|---|
| Format: | Journal PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
Ediciones Profesionales de la Información SL, Spain
, 2020
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| Subjects: | |
| Online Access: |
http://eprints.rclis.org/40135/1/igartua-ortega-arcila.pdf http://eprints.rclis.org/40135/2/igartua-ortega-arcila_es.pdf http://eprints.rclis.org/40135/ |
Daftar Isi:
- We present the results of a cross-cultural online survey carried out from mid-March to mid-April 2020 in different countries (N = 789). The theory of uses and gratifications is the theoretical perspective framework for this research. Our work provides a novel contribution on the uses of communication in the context of the coronavirus pandemic. The results indicate that the consumption of information about coronavirus is structured in four latent dimensions: a) through specialized health information on the Internet, official websites and healthcare professionals; b) through “visual” social media; c) through “written” social media and face-to-face contacts; and, d) through mass media. There exist significant differences depending on age and country of residence in all consumption dimensions. Furthermore, it has been observed that consumption of information about coronavirus increases the perceived knowledge on the topic which, in turn, leads to the adoption of preventive behaviors. This research work is a first radiography of the uses of communication in the face of a coronavirus pandemic crisis, and provides a portrait of the behavior of communication users in the month immediately after the declaration of a global pandemic by Covid-19. We conclude that communication has played a fundamental role in transmitting preventive information to deal with the coronavirus crisis.