Daftar Isi: Gestión de la comunicación en las universidades públicas españolas

Main Authors:	Simancas-González, Esther, García-López, Marcial
Format:	Journal PeerReviewed Book
Bahasa:	es
Terbitan:	Ediciones Profesionales de la Información SL, Spain , 2017
Subjects:	BC. Information in society BF. Information policy BG. Information dissemination and diffusion CB. User studies FD. Public relations GD. Organizations GE. Staff GH. Education HQ. Web pages HR. Portals HT. Web 2.0 Social networks
Online Access:	http://eprints.rclis.org/39111/1/Gesti%C3%B3n%20de%20la%20comunicaci%C3%B3n%20en%20las%20universidades%20p%C3%BAblicas%20espa%C3%B1olas.pdf http://eprints.rclis.org/39111/

Daftar Isi:

Communication management in Spanish public universities. This paper analyzes communication management in Spanish public universities by interviewing communication directors of these institutions. Results show that, in addition to the shortcomings identified in the management of communications in public universities, which undermines the achievement of the exact marketing objective, the diffusional model is dominant, playing a negative influencing role. The diffusional model obscures other alternative models that would show more democratic institutions.