Consumo televisivo y su medición en España: camino hacia las audiencias híbridas
| Main Authors: | Quintas-Froufe, Natalia, González-Neira, Ana |
|---|---|
| Format: | Journal PeerReviewed Book |
| Bahasa: | es |
| Terbitan: |
Ediciones Profesionales de la Información SL, Spain
, 2016
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| Subjects: | |
| Online Access: |
http://eprints.rclis.org/39106/1/50968-147594-1-PB.pdf http://eprints.rclis.org/39106/ |
Daftar Isi:
- Television consumption and its measurement inSpain: a path to hybrid audiences. Television has transformed through digitization, and as a result, viewers can access content from different devices, which has led to the birth of liquid television. In order to fully understand TV consumption, it is necessary to supplement data from the traditional audience with data from new forms of TV use. This paper discusses techniques for new audience measurement, including asynchronous or linear content consumption, i.e., consumption by the viewer during the scheduled broadcast, and consumption from different screens.