Marca personal en entornos académicos: una perspectiva institucional = Personal branding in academic environments: an institutional perspective
| Main Author: | González-Solar, Llarina |
|---|---|
| Format: | Journal PeerReviewed Book |
| Bahasa: | es |
| Terbitan: |
Facultad de Comunicación y Documentación de la Universidad de Murcia
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.rclis.org/33624/1/GonzalezSolar_2018_Marca_Personal.pdf http://eprints.rclis.org/33624/ |
Daftar Isi:
- This study addresses the concepts of reputation and personal branding and how they fit into academic environments. A roadmap model for the build-up researchers’ personal brands is proposed as a methodological guide, which underlines the eed of reflection and definition of goals prior to take part in relationship environments, both online and offline. The specific characteristics of academic digital ecosystems, their relations with personal brands and their consequences are explored in depth. As a conclusion, reflections are made on the role that universities and, within them, libraries can play in creating personal brands as key for managing their own institutional reputation.