Infografías: marketing digital visual
| Main Author: | Gil-Solés, Daniel |
|---|---|
| Format: | Journal PeerReviewed Book |
| Bahasa: | es |
| Terbitan: |
IMO, Instituto de Marketing Online
, 2014
|
| Subjects: | |
| Online Access: |
http://eprints.rclis.org/31909/1/Infograf%C3%ADas.pdf http://eprints.rclis.org/31909/ |
Daftar Isi:
- In the October article I will continue to explore this relationship between information, data and digital marketing; and I will do so in the field of data visualization. And more specifically, I will try to throw a hypothesis: the infographics are the key piece of what I venture to call digital visual marketing. Firstly, I will draw a brief historical summary of the infographics, and then make a short review of some free tools available on the internet to create your own infographics, and put graphics and illustrations to your data and information. Subsequently, I will expose some uses and benefits of the infographics applied to digital marketing, and that transform it into a powerful visual tool and very attractive. Finally, I will offer some conclusions on the subject, to close with a small bibliography.