Propuesta de indicadores para la gestión comunicacional del medio impreso
| Main Authors: | Linares Herrera, Manuel Paulino, González Borges, María de los Ángeles |
|---|---|
| Format: | Journal NonPeerReviewed Book |
| Bahasa: | es |
| Terbitan: |
Biblioteca Nacional de Cuba José Martí
, 2015
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| Subjects: | |
| Online Access: |
http://eprints.rclis.org/29033/1/44.pdf http://eprints.rclis.org/29033/ |
Daftar Isi:
- Before the development of humanity and the needs of effective communication, the role of print is enhanced as the primary means of mass communication; the need for new strategies for their communicative performance, justify this research. Its features content, shape, size, usability and color, define it as printed product. The study is based, to determine methodological proposals in the documentary and literature review, the observational method and content analysis and discourse, scientific instruments that justify the results obtained. The printed product meets communicative needs of knowledge and wisdom compliments. His example is the text, as it promotes interaction between the content, the author, and its receptor. The way it is conceived perception is implicit in the indicators proposed and defined. It shows usability as the strategic outcome for the coherence of perception with. The use of value added to the product’s success from every productive edges is crucial to the desired impact. The indicators characterizing the success and impact of the product, amen, helping to establish strategies from production processes of the graphic arts. Further defining levels of cost, performance, and usability research concludes.