Métricas web para sectores económicos: el caso de la moda y el vino
| Main Authors: | Ontalba-Ruipérez, José-Antonio, Orduña-Malea, Enrique |
|---|---|
| Format: | Proceeding NonPeerReviewed Book |
| Bahasa: | es |
| Terbitan: |
, 2015
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| Subjects: | |
| Online Access: |
http://eprints.rclis.org/28587/1/ontalba-ordu%C3%B1a%20SEO-COM.pdf http://eprints.rclis.org/28587/ |
Daftar Isi:
- The methodology for calculating the degree of internationalization of the Spanish companies according to industrial sectors is explained. It considerates the following issues: - What to measure: catalog of webometrics indicators for measuring dimensions and specific categories of the studied sector. - Where to measure: critical selection of industry sources specifically in the countries under study (in this case, Spain and the country whose market wants to study, eg, United States). - How to measure: by direct method (hit count estimates) or API source.