La imagen de marca territorio de Castilla y León. Presencia y tratamiento en el periódico El Mundo
| Main Authors: | Martínez-Sanz, Raquel, Durántez Stolle, Patricia, Berrocal Gonzalo, Salomé |
|---|---|
| Format: | Journal PeerReviewed Book |
| Bahasa: | es |
| Terbitan: |
, 2015
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| Subjects: | |
| Online Access: |
http://eprints.rclis.org/25521/1/35_MartinezDurantezBerrocal_V90.pdf http://eprints.rclis.org/25521/ |
Daftar Isi:
- A territory brand image is conditioned by the presence and attention received at the mass media (Capriotti, 2009). This article presents part of a public-financed research project made by the University of Valladolid, which explores the informative coverage and treatment of Castilla y León territory given by the Spanish press. In this case, we assess the attention paid to the region by El Mundo, one of the largest national daily newspapers.