Estrategias metodológicas para la investigación del usuario en los medios sociales: análisis de contenido, teoría fundamentada y análisis del discurso
| Main Author: | González-Teruel, Aurora |
|---|---|
| Format: | Journal PeerReviewed Book |
| Bahasa: | es |
| Terbitan: |
EPI SCP, Barcelona, Spain
, 2015
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| Subjects: | |
| Online Access: |
http://eprints.rclis.org/25273/1/Gonza%CC%81lez-Teruel_2015_Estrategias_metodolo%CC%81gicas.pdf http://eprints.rclis.org/25273/ |
Daftar Isi:
- Content analysis, the constructivist version of grounded theory and discourse analysis of discursive psychology are analyzed applied to research on how the user generates and share information on social media. For each of the three designs research question, data analysis and the research output are studied. The three methodologies provide a valuable method to know the user in that environment, defining the object of study from various aspects of the interaction of the user with information.