Utilización de la red social Facebook para la Promoción de Servicios de Información en Bibliotecas Universitarias Dominicanas
| Main Author: | Brito Acosta, Pablo Antonio |
|---|---|
| Format: | Preprint PeerReviewed Book |
| Bahasa: | es |
| Terbitan: |
, 2014
|
| Subjects: | |
| Online Access: |
http://eprints.rclis.org/24919/1/Art%C3%ADculo_RIEEGE_A01310805.pdf http://eprints.rclis.org/24919/ |
Daftar Isi:
- This research has as a fundamental line of study, the use of technologies in education and intended under a qualitative methodology to know and evaluate the facilities offered by the Facebook social network for the promotion of Dominican University libraries information services. It is based on the interview and observation techniques to capture the perceptions of students on the use of this social network in library contexts. The study shows that social networks still do not form part of a strategic plan of marketing by libraries as a means for the promotion of their products and services, although it is recognized the importance of socialization of services librarians through social networks.