El papel de las plataformas de distribución y venta en la promoción del libro electrónico infantil y juvenil
| Main Author: | García-Rodríguez, Araceli |
|---|---|
| Format: | Journal PeerReviewed Book |
| Bahasa: | es |
| Terbitan: |
Universidad de Murcia
, 2013
|
| Subjects: | |
| Online Access: |
http://eprints.rclis.org/24322/1/166601-628361-1-PB%20%284%29.pdf http://eprints.rclis.org/24322/ |
Daftar Isi:
- Based on the idea of the potential of platforms of distribution and sale of electronic books for the dissemination of titles, this article analyzes the characteristics that the websites of these channels must meet to enhance the visibility of children's and youth literature in lathe a: bid, search options, the possibilities of purchase, display of titles recommendation systems and the use of social networks. Through the analysis of the 22 most known and used E-books platforms also analyzes to what extent these are adapted to the peculiarities of the consumers of this kind of literature.