El profesional de la información como gestor de mercadotecnia: aproximación a un importante rol
| Main Author: | González-Valiente, Carlos L. |
|---|---|
| Format: | Book NonPeerReviewed |
| Bahasa: | es |
| Terbitan: |
Editorial Universitaria
, 2014
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| Subjects: | |
| Online Access: |
http://eprints.rclis.org/23686/1/El%20profesional%20de%20la%20inf.%20como%20gestor%20de%20mercadotecnia.pdf http://eprints.rclis.org/23686/ |
Daftar Isi:
- This research seeks to determine the competency requirements for the information professionals in Cuba that allow them to make marketing management. Theoretical issues are boarded such as: the basic functions of marketing and its informational dimension, particularities of the marketing manager's job, and the competencies that Study Plan D provides for graduates from Information Sciences. Classic documentary analysis is used as a research method. There are compared knowledge and skills gained in the academic area with the realities of marketing manager, from the application of an interview with a total of ten graduates that operate in this area. Results demonstrate how information professionals apply informational methods, approaches and techniques to respond to each of the marketing activities they perform.