El egresado de la carrera Ciencias de la Información y su inserción en la gestión de mercadotecnia
| Main Authors: | González-Valiente, Carlos L., Leon-Santos, Magda, Rivera, Zoia |
|---|---|
| Format: | Journal PeerReviewed Book |
| Bahasa: | es |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
http://eprints.rclis.org/23034/1/Art%C3%ADculo%20ACIMED.pdf http://eprints.rclis.org/23034/ |
Daftar Isi:
- The study aims to identify the possibilities offered by academic studies in Cuba for the training of information professionals as marketing managers. A theoretical analysis is conducted of the basic functions of marketing and its information dimension, the specific features of the work of the marketing manager, and thecompetencies developed by Curriculum D in information science graduates in the Cuban context. Based on the analysis of curricular contents and interviews with ten information professionals working as marketing managers, determination was made of some indispensable competencies which should be developed during the training and later on during service practice.