Marketing of Library Services and Products through Social Media: An Evaluation
| Main Authors: | Muruli, N, Gireesh Kumar, T K |
|---|---|
| Other Authors: | Shekar, H. P., Rajendra Babu, H., Sunitha, V., Mohan, T.A. |
| Format: | Proceeding PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
Sree Siddhartha Education Society, Sree Siddhartha Pre University College, Tumkur, Karnataka
, 2013
|
| Subjects: | |
| Online Access: |
http://eprints.rclis.org/20961/13/Gireesh-2013-12.pdf http://eprints.rclis.org/20961/ |
Daftar Isi:
- Social media has a great impact on information promotional activities by bringing tremendous changes in the field of marketing. Social networking applications help the users to possess interconnections among the community members and remix the library services and products to brand them visible in a broader way. This paper gives an overview of the concept of marketing of library services and products in the pretext of handiness of social networking technologies (SNT). The paper also discusses various social networking sites (SNS) such as Facebook, Twitter, Delicious, Youtube, Flickr etc. An outline of how the social media may successfully be applied to enhance the effectiveness in marketing library services and products is observed. Relative merits and challenges with adoption of SNS are also examined.