Реклама у видавничій справі
| Main Author: | Булах, Тетяна |
|---|---|
| Format: | Guide/Manual NonPeerReviewed Book |
| Bahasa: | uk |
| Terbitan: |
ТОВ «Видавництво “Форт”»
, 2011
|
| Subjects: | |
| Online Access: |
http://eprints.rclis.org/19192/1/advertising.pdf http://eprints.rclis.org/19192/ |
Daftar Isi:
- The training manual describes the main theoretical issues of advertising in publishing, gives practical advice on various types and kinds of promotional materials. The manual is addressed to students and faculty members specialising on documentary communication cycle, students of postgraduate training and education and generally to anyone interested in this issue.