Revisión y propuesta de indicadores (KPI) de la Biblioteca en los medios sociales
| Main Authors: | González-Fernández-Villavicencio, Nieves, Menéndez-Novoa, José-Luis, Seoane-García, Catuxa, San-Millán-Fernández, María-Elvira |
|---|---|
| Format: | Journal PeerReviewed Book |
| Bahasa: | es |
| Terbitan: |
CSIC
, 2013
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| Subjects: | |
| Online Access: |
http://eprints.rclis.org/18867/1/775-1319-1-PB.pdf http://eprints.rclis.org/18867/ |
Daftar Isi:
- Review and proposal of indicators (KPI) for Library and Social Media. The objective of this paper is to develop a set of indicators, to help the units of information to evaluate the use and impact of their services through social Web o Web 2.0. This article provides guidelines for monitoring the libraries’ online brand with the aim to obtain cost and return of investment (ROI) of such services. Libraries have a long way in evaluation process but, in this article, we propose to evaluate the ROI and offer to organizations that support the units of information or libraries, the justification in order to demonstrate the added value they provide with social Web. Appendixes are listed with indicator tables that are using in several libraries or proposing by researchers.