Daftar Isi: Servicios de referencia en bibliotecas universitarias: tendencias y plan de marketing

Main Author:	González-Fernández-Villavicencio, Nieves
Format:	Journal PeerReviewed Book
Bahasa:	es
Terbitan:	EPI SCP, Barcelona, Spain , 2012
Subjects:	A. Theoretical and general aspects of libraries and information AA. Library and information science as a field C. Users literacy and reading CD. User training promotion activities education
Online Access:	http://eprints.rclis.org/18133/1/03-Gonza%CC%81lez-Ferna%CC%81ndez-Villavicencio.pdf http://eprints.rclis.org/18133/

Daftar Isi:

Reference services, both face-to-face and virtual, in academic libraries have a low usage, which jeopardize their continuity. University librarians worldwide are pursuing innovative and creative programs to offer the service where, how and when it is needed. Libraries have to evaluate their services to meet the changing needs of users, developing and adding marketing plans to strategic plans, which allow a redesign of reference service, depending on statistical data, user satisfaction data, and ROI. The academic library must demonstrate the value it brings to the objectives of the institution. Based on a literature review, an overview of the current face-to-face and virtual reference services in university libraries is provided, pointing their mistakes and successes.