La customer satisfaction nelle biblioteche delle università: elementi teorici, linee guida e casi di studio

Main Authors: Faggiolani, Chiara, Moroni, Ilaria
Format: Book NonPeerReviewed application/pdf
Bahasa: it
Terbitan: Casalini Libri , 2012
Subjects:
Online Access: http://eprints.rclis.org/17473/1/9788876560071.pdf
http://eprints.rclis.org/17473/
Daftar Isi:
  • Why is it important to periodically survey library user satisfacation? What elements can be studied within the context of university libraries? How are sample groups chosen, how is data collected and how is it then analysed? This volume addresses such questions, as well as others, presenting fundamental theoretical principles and actual case studies pertinent to library and information science conducted by the authors in a University library setting. Knowing how to conduct a targeted and efficient survey is vital in the current research library setting which ever more demands a constant increase in user satisfaction. Indeed, gathering feedback directly from users is the only way to identify areas for improvement and develop services that are tailored to user needs while remaining within the limits of the library's resources. However, before undertaking such a study, researchers must have a complete picture of the various methodologies available in order to select the one that is most appropriate to the focus of their investigation and objectives. Interviews, focus groups and questionnaires are among a variety of different techniques for gathering both qualitative and quantitative social research data. Nevertheless, the implementation of multiple methods can provide highly valuable, complementary numerical and narrative data to make informed decisions and increase user satisfaction. In this publication administrators, librarians and students who are interested in the topic of research library user satisfaction will find conceptual explanations, useful suggestions, and bibliographical references for additional investigation into the subjects presented.