Nuevos retos comunicativos para los museos y centros de arte. El valor del portal web
| Main Author: | Martínez-Sanz, Raquel |
|---|---|
| Format: | Journal NonPeerReviewed application/pdf |
| Bahasa: | es |
| Terbitan: |
Asociación para la Interpretación del Patrimonio
, 2012
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| Subjects: | |
| Online Access: |
http://eprints.rclis.org/17313/1/publicaci%C3%B3n%20en%20revista.pdf http://eprints.rclis.org/17313/ |
Daftar Isi:
- Communication, a fundamental part of the strategy of every museum and art center, has found in the digital a new battlefield, a container of increasingly large segment of the public, and where the message knows no limits time and space. To obviate this front is not only relegate it to the analog domain only, but missing a unique opportunity for expansion, which by itself, justifies the incorporation of the digital side the communication plan of the organization.