Utilización de la nota de prensa para comunicar campañas institucionales (Using Press Release to communicate institutional's campaign)
| Main Authors: | Palencia-Lefler, Manuel, Murillo, Ignasi |
|---|---|
| Format: | Journal PeerReviewed application/pdf |
| Bahasa: | es |
| Terbitan: |
MAECEI-Universidad de Sevilla & UNICA-Universitat Pompeu Fabra (Barcelona)
, 2009
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| Subjects: | |
| Online Access: |
http://eprints.rclis.org/15877/1/Articulo_QP_Palencia_Murillo.pdf http://eprints.rclis.org/15877/ |
Daftar Isi:
- It is not enough to show the results of the advertising communication -the TV spot- but it becomes indispensable to transfer to the public opinion other subjective or economic information. In that sense it seems interesting to analyze the Press Release that Public Administrations send to the media in the campaign’s presentation, looking for the initial reasons that have induced them to carry out the campaign, the persuasive objectives and the prospective benefit of this action.