Considerações sobre aplicações de marketing em gestão de unidades de informação: o foco nos usuários
| Main Authors: | Zafalon, Zaira-Regina, Marcelo, Júlia-Fernandes, Spanó, Larissa-Menezes, Da Silva, Marco Donizete Paulino, Lozano, Marisa-Cubas, Coelho, Nivaldo-Aparecido, De Sousa, Raquel Juliana Prado Leite, Lança, Tamie-Aline |
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| Format: | Proceeding PeerReviewed application/pdf |
| Bahasa: | pt |
| Terbitan: |
FEBAB
, 2009
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| Subjects: | |
| Online Access: |
http://eprints.rclis.org/15199/1/CBBD%20-%20Considera%C3%A7%C3%B5es%20sobre%20aplica%C3%A7%C3%B5es%20de%20marketing%20em%20gest%C3%A3o%20de%20unidades%20de%20informa%C3%A7%C3%A3o%20-%20o%20foco%20nos%20usu%C3%A1rios.pdf http://eprints.rclis.org/15199/ |
Daftar Isi:
- They get up some issues about the adoption of marketing strategies as a management model in information units. These strategies are directed to the users and results. It addresses concepts of information, intelligence units, products and services in information units, such as marketing management process and the role of the librarian with a focus on users. Shows the relationship between these concepts in order to give an overview of the management model focused on users. Finally, we present discussions on the need to also adopt marketing strategies that are aimed at the professional management of the profile of the librarian.