Posicionamiento web: conceptos y herramientas
| Main Authors: | Codina, Lluís, Marcos, Mari-Carmen |
|---|---|
| Format: | Journal PeerReviewed application/pdf |
| Bahasa: | es |
| Terbitan: |
EPI SCP
, 2005
|
| Subjects: | |
| Online Access: |
http://eprints.rclis.org/14476/1/Posicionamiento_web._conceptos_y_herramientas.pdf http://eprints.rclis.org/14476/ |
Daftar Isi:
- The article presents terminology and related web positioning concepts, features to be considered in planning a positioning campaign, its life cycle, and a selection of free tools that help to analyse a site’s position and provide keys for improving it. Elements making up a working methodology for a positioning campaign’s life cycle are proposed and analysed. Beginning with a general schema for analysis, design, and implantation, the authors describe components and phases of the campaign. Finally, ethical aspects of web positioning are discussed.