Marketing bibliotecario: dos campañas en el Servicio de Documentación y Biblioteca del Archivo de la Real Chancillería de Granada
| Main Author: | Bonachera-Cano, Francisco-José |
|---|---|
| Format: | Journal PeerReviewed application/pdf |
| Bahasa: | es |
| Terbitan: |
ANABAD
, 2004
|
| Subjects: | |
| Online Access: |
http://eprints.rclis.org/14082/1/marketing_bibliotecario.pdf http://eprints.rclis.org/14082/ |
Daftar Isi:
- In the present work is to present a practical way marketing campaigns paths of two products produced in the library Assistant Archive of the Royal Chancery of Granada. Dai was also a basic notions about marketing in general and library marketing particularly