La adaptación de contenidos en los servicios personalizados (SP) de información de actualidad de la prensa española en la red
| Main Authors: | Frías-Castillo, Amparo, Rey-Martín, Carina |
|---|---|
| Format: | Proceeding NonPeerReviewed application/pdf |
| Bahasa: | es |
| Terbitan: |
Universitat Politècnica València (UPV)
, 2009
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| Subjects: | |
| Online Access: |
http://eprints.rclis.org/13077/1/Adapdation_de_contenidos_SP.pdf http://eprints.rclis.org/13077/ |
Daftar Isi:
- The analysis of personalized services (SP) from the Spanish media on the net, has shown that the adaptation of information content to the needs of the readership is symbolic. Shows the differences between adaptation and customization of content, are seen as different ways of designing the service or product. At the same time, have been analyzed the tools that web 2.0 offers to users to share information and the number of media that have integrated into their webs. Similarly, it has been proved by the results of a survey of users, such as the adaptation of content to users needs promotes and increases the interest in news devoting more time to read its. The prospective studies conducted show that in a future precedence services one to one or individual segmentation, where the power of decision and selection of information will happen at the hands of the offer, and not in demand to date, where the mass media offers news from one to many.