Máster Online en Buscadores: Selección de Unidades didácticas 2007-2008
| Main Authors: | Rovira, Cristòfol, Codina, Lluís, Marcos, Mari Carmen, Pedraza, Rafael |
|---|---|
| Format: | Book NonPeerReviewed application/pdf |
| Bahasa: | es |
| Terbitan: |
Information Science. Communication Dept. Pompeu Fabra University. IDEC
, 2008
|
| Subjects: | |
| Online Access: |
http://eprints.rclis.org/12267/1/mbus_2007_2008.pdf http://eprints.rclis.org/12267/ |
Daftar Isi:
- Six topics related to search engines and web positioning such as: -- Structure and functions of a search engine -- The life cycle of a web campaign positioning -- Fundamentals of Marketing in search engines -- Technological monitoring and competitive intelligence for SEO-SEM -- Search engines and presentation of results in group -- Looking for maps are available in a unique document (82 pages) that presents and discusses the above items, presents proposals for activities and facilitates references, resources and basic bibliography of each item. The document (pdf) has been edited and published by the authors themselves licensed under Creative Commons, in turn Teachers in the Online Master Search Engines and SEO.