Daftar Isi: Medios de comunicacion, industria editorial y bibliotecas para el fomento del desarrollo lector: una alianza estrategica

Main Author:	Muela-Meza, Zapopan Martín
Format:	Article NonPeerReviewed application/pdf
Bahasa:	es
Terbitan:	Biblio-Info-Sociedad: Bibliotecas, Informacion y Sociedad , 2004
Subjects:	EB. Printing electronic publishing broadcasting CF. Reading and story telling EC. Book selling AC. Relationship of LIS with other fields EA. Mass media DC. Public libraries BG. Information dissemination and diffusion
Online Access:	http://eprints.rclis.org/11642/1/2004.Muela-Meza.ZM.Biblio-Info-Sociedad.93.pdf http://eprints.rclis.org/11642/

Daftar Isi:

It presents an strategic alliance amongst mass media, book industry and librarians to promote the reading development in public libraries. This idea is taken from the example of the Big Read program of the BBC in UK.