ANALISIS PENGARUH HARGA, DESAIN PRODUK DAN DISKON TERHADAP KEPUTUSAN PEMBELIAN SEPATU FUTSAL MEREK SPECS STUDI KASUS PADA TIGA LAPANGAN FUTSAL DI KECAMATAN MAGETAN KABUPATEN MAGETAN
Daftar Isi:
- This research aim to determined the effect variable of price, design of product and discount are partially and simultaneously on the purchase decision especially for brand of specs futsal shoes in Magetan. Researher using cluster random sampling technique for determined the respndent.. Subject of this research used three futsal field include in Magetan city there are Zona futsal, WD Futsal and Beta Futsal. The member who became respondent for this research is 72 athlete also familiar and loyalty user of the specs brand. Instrumen in this study using validitas and reabillitas test who collacted using questionarre before. This research using multiple linear regresion for data analysis to find out the effect of each factor to overal purchase decision. As a reseult, there are three factor or atribut give influence to purchase decision. The result show that price partially give a positif and significant to purchase decision, The same result shown both variable of design product and discount have a positif and signficant to purchas edecision. Another result of simultaneous also show that price, product design, and discount have overall influence to purchase decision.