PENGARUH PERSEPSI KEAMANAN, KEMUDAHAN BERTRANSAKSI, KEPERCAYAAN KONSUMEN TERHADAP TOKO, DAN PENGALAMAN BERBELANJA, TERHADAP MINAT BELI SECARA ONLINE PADA SITUS JUAL BELI TOKOPEDIA.COM
Main Authors: | ALWAFI, Fachrizi, MAGNADI , Rizal Hari |
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Format: | Thesis NonPeerReviewed application/pdf |
Terbitan: |
, 2016
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Subjects: | |
Online Access: |
http://eprints.undip.ac.id/49227/1/04_ALWAFI.pdf http://eprints.undip.ac.id/49227/ |
ctrlnum |
49227 |
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fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title>PENGARUH PERSEPSI KEAMANAN, KEMUDAHAN
BERTRANSAKSI, KEPERCAYAAN KONSUMEN TERHADAP
TOKO, DAN PENGALAMAN BERBELANJA, TERHADAP
MINAT BELI SECARA ONLINE PADA SITUS JUAL BELI
TOKOPEDIA.COM</title><creator>ALWAFI, Fachrizi</creator><creator>MAGNADI , Rizal Hari</creator><subject>H Social Sciences (General)</subject><description>This study aimed to analyze the influence of security, ease of transaction,
consumer confidence and the shopping experience to the online buying interest in
tokopedia.com. This study uses a questionnaire distributed to a sample of 100
respondents were divided into two (2) groups based on residence between
Semarang with outside Semarang, non probability sampling. The sampling
technique is using purposive sampling, because the researchers used intentionally
separate consideration in choosing members of the population are considered to
be appropriate in providing the information needed for research.
Based on the analysis that has been done, can present some research
findings are: 1) the variable perception of safety (X1) the greatest positive effect
on the variable interest purchase online at tokopedia.com; 2) perception of ease
(X2) the third largest positive effect on the variable interest purchase online at
tokopedia.com (Y); 3) the perception of trust (X3) the second largest positive
effect on the variable interest purchase online at tokopedia.com (Y), and 4) the
perception of the experience (X4) has no effect on the variable interest purchase
online at tokopedia.com (Y) .</description><date>2016-03-23</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>File:application/pdf</type><identifier>http://eprints.undip.ac.id/49227/1/04_ALWAFI.pdf</identifier><identifier>ALWAFI, Fachrizi and MAGNADI , Rizal Hari (2016) PENGARUH PERSEPSI KEAMANAN, KEMUDAHAN BERTRANSAKSI, KEPERCAYAAN KONSUMEN TERHADAP TOKO, DAN PENGALAMAN BERBELANJA, TERHADAP MINAT BELI SECARA ONLINE PADA SITUS JUAL BELI TOKOPEDIA.COM. Undergraduate thesis, Fakultas Ekonomika dan Bisnis.</identifier><relation>http://eprints.undip.ac.id/49227/</relation><recordID>49227</recordID></dc>
|
format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview File:application/pdf File |
author |
ALWAFI, Fachrizi MAGNADI , Rizal Hari |
title |
PENGARUH PERSEPSI KEAMANAN, KEMUDAHAN
BERTRANSAKSI, KEPERCAYAAN KONSUMEN TERHADAP
TOKO, DAN PENGALAMAN BERBELANJA, TERHADAP
MINAT BELI SECARA ONLINE PADA SITUS JUAL BELI
TOKOPEDIA.COM |
publishDate |
2016 |
topic |
H Social Sciences (General) |
url |
http://eprints.undip.ac.id/49227/1/04_ALWAFI.pdf http://eprints.undip.ac.id/49227/ |
contents |
This study aimed to analyze the influence of security, ease of transaction,
consumer confidence and the shopping experience to the online buying interest in
tokopedia.com. This study uses a questionnaire distributed to a sample of 100
respondents were divided into two (2) groups based on residence between
Semarang with outside Semarang, non probability sampling. The sampling
technique is using purposive sampling, because the researchers used intentionally
separate consideration in choosing members of the population are considered to
be appropriate in providing the information needed for research.
Based on the analysis that has been done, can present some research
findings are: 1) the variable perception of safety (X1) the greatest positive effect
on the variable interest purchase online at tokopedia.com; 2) perception of ease
(X2) the third largest positive effect on the variable interest purchase online at
tokopedia.com (Y); 3) the perception of trust (X3) the second largest positive
effect on the variable interest purchase online at tokopedia.com (Y), and 4) the
perception of the experience (X4) has no effect on the variable interest purchase
online at tokopedia.com (Y) . |
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IOS2852.49227 |
institution |
Universitas Diponegoro |
institution_id |
69 |
institution_type |
library:university library |
library |
Perpustakaan Universitas Diponegoro |
library_id |
485 |
collection |
Diponegoro University Institutional Repository |
repository_id |
2852 |
city |
SEMARANG |
province |
JAWA TENGAH |
repoId |
IOS2852 |
first_indexed |
2016-09-15T18:40:00Z |
last_indexed |
2016-09-22T21:25:12Z |
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dc |
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1765881215375638528 |
score |
17.538404 |