STUDI TENTANG KEPUTUSAN PEMBELIAN SMARTPHONE PADA KELAS KONSUMEN BARU DI KOTA SEMARANG (Study about Smartphone's Purchase Decision at New Class Costumer at Semarang city)
| Main Author: | SRI, Rahayu Tri Astuti |
|---|---|
| Format: | Article PeerReviewed application/pdf |
| Terbitan: |
STIE Pelita Nusantara Semarang
, 2013
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| Subjects: | |
| Online Access: |
http://eprints.undip.ac.id/40864/1/Fokus_Ekonomi.pdf http://eprints.undip.ac.id/40864/ |
Daftar Isi:
- The purpose of this research is to stttcly about smartphone's purchase decision al neut class costumer at Semarang city. The three inclependenl variables that inflarcnce purchase tlecision are Word of Mouth (WOM), customer value and product quality. Data proces'sing methotl in this stndy usecl a matltivariate regyessittn with 75 respondens'