ANALISIS PENGARUH KUALITAS PRODUK, HARGA, LOKASI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Waroeng Spesial Sambal cabang Tembalang, Semarang)
| Main Authors: | SUSANTI, Tina , IDRIS, Idris |
|---|---|
| Format: | Thesis NonPeerReviewed application/pdf |
| Terbitan: |
, 2012
|
| Subjects: | |
| Online Access: |
http://eprints.undip.ac.id/37384/1/SUSANTI.pdf http://eprints.undip.ac.id/37384/ |
| ctrlnum |
37384 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title>ANALISIS PENGARUH KUALITAS PRODUK,
HARGA, LOKASI DAN KUALITAS
PELAYANAN TERHADAP KEPUTUSAN
PEMBELIAN (Studi pada Waroeng Spesial
Sambal cabang Tembalang, Semarang)</title><creator>SUSANTI, Tina </creator><creator>IDRIS, Idris </creator><subject>H Social Sciences (General)</subject><description>The aims of this research are to know whether quality of product, price,
location, and quality of service affect consumer’s decision to buy in Waroeng
Spesial Sambal in Semarang; and also to analyze the dominant factor that affect
consumer’s decision to buy in Waroeng Spesial Sambal Tembalang Semarang.
The population in this research is the consumer of Waroeng Spesial
Sambal Tembalang Semarang. The sample is taken from 100 respondents with the
Non-Probability Sampling technique with Accidental Sampling approach that the
determination of the sample is accidentally taken—those who meet the researcher
can be a sample if deemed appropriate.
Based on the result showed obtained by regression equation as follows :
Y= 0,203 X1 + 0,252 X2 + 0,250 X3 + 0,216 X4 Based on the statistic data
analysis, the indicators in this research is valid and the variable is reliable. In the
classical testing assumption, the regression model is free multicollonierity, the
heteroscedasticity does not occur, and normal distribution. The most influential
variabel is variabel price with a regression coefficient of 0,252, while the variable
that affect the lowest quality of product with a regression coefficient 0f 0,203.
The suggestion from the writer to Waroeng Spesial Sambal Tembalang Semarang
is by enhancing product quality, competitive pricing, location security amd good
service quality.</description><date>2012-08-09</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>File:application/pdf</type><identifier>http://eprints.undip.ac.id/37384/1/SUSANTI.pdf</identifier><identifier>SUSANTI, Tina and IDRIS, Idris (2012) ANALISIS PENGARUH KUALITAS PRODUK, HARGA, LOKASI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Waroeng Spesial Sambal cabang Tembalang, Semarang). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.</identifier><relation>http://eprints.undip.ac.id/37384/</relation><recordID>37384</recordID></dc>
|
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview File:application/pdf File |
| author |
SUSANTI, Tina IDRIS, Idris |
| title |
ANALISIS PENGARUH KUALITAS PRODUK,
HARGA, LOKASI DAN KUALITAS
PELAYANAN TERHADAP KEPUTUSAN
PEMBELIAN (Studi pada Waroeng Spesial
Sambal cabang Tembalang, Semarang) |
| publishDate |
2012 |
| topic |
H Social Sciences (General) |
| url |
http://eprints.undip.ac.id/37384/1/SUSANTI.pdf http://eprints.undip.ac.id/37384/ |
| contents |
The aims of this research are to know whether quality of product, price,
location, and quality of service affect consumer’s decision to buy in Waroeng
Spesial Sambal in Semarang; and also to analyze the dominant factor that affect
consumer’s decision to buy in Waroeng Spesial Sambal Tembalang Semarang.
The population in this research is the consumer of Waroeng Spesial
Sambal Tembalang Semarang. The sample is taken from 100 respondents with the
Non-Probability Sampling technique with Accidental Sampling approach that the
determination of the sample is accidentally taken—those who meet the researcher
can be a sample if deemed appropriate.
Based on the result showed obtained by regression equation as follows :
Y= 0,203 X1 + 0,252 X2 + 0,250 X3 + 0,216 X4 Based on the statistic data
analysis, the indicators in this research is valid and the variable is reliable. In the
classical testing assumption, the regression model is free multicollonierity, the
heteroscedasticity does not occur, and normal distribution. The most influential
variabel is variabel price with a regression coefficient of 0,252, while the variable
that affect the lowest quality of product with a regression coefficient 0f 0,203.
The suggestion from the writer to Waroeng Spesial Sambal Tembalang Semarang
is by enhancing product quality, competitive pricing, location security amd good
service quality. |
| id |
IOS2852.37384 |
| institution |
Universitas Diponegoro |
| institution_id |
69 |
| institution_type |
library:university library |
| library |
Perpustakaan Universitas Diponegoro |
| library_id |
485 |
| collection |
Diponegoro University Institutional Repository |
| repository_id |
2852 |
| city |
SEMARANG |
| province |
JAWA TENGAH |
| repoId |
IOS2852 |
| first_indexed |
2016-09-15T18:28:53Z |
| last_indexed |
2016-09-22T21:14:27Z |
| recordtype |
dc |
| _version_ |
1765881040955506688 |
| score |
17.13294 |