ANALISIS PENGARUH KERAGAMAN MENU, PERSEPSI HARGA DAN LOKASI TERHADAP MINAT BELI ULANG KONSUMEN (Studi pada Restoran Waroeng Taman Singosari Semarang)
| Main Authors: | OETOMO, Rahadian Ali, NUGRAHENI, Rini |
|---|---|
| Format: | Thesis NonPeerReviewed application/pdf |
| Terbitan: |
, 2012
|
| Subjects: | |
| Online Access: |
http://eprints.undip.ac.id/35331/1/Skripsi_19.pdf http://eprints.undip.ac.id/35331/ |
| ctrlnum |
35331 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title>ANALISIS PENGARUH KERAGAMAN MENU,
PERSEPSI HARGA DAN LOKASI TERHADAP
MINAT BELI ULANG KONSUMEN
(Studi pada Restoran Waroeng Taman Singosari Semarang)</title><creator>OETOMO, Rahadian Ali</creator><creator>NUGRAHENI, Rini</creator><subject>H Social Sciences (General)</subject><description>The research was motivated by a decrease in revenue and a decrease in
the number of visitors at Waroeng Taman Singosari Semarang Restaurant. A high
re-buying interest shows high level of customer satisfaction when decided to make
purchases of products on offer by Waroeng Taman Singosari Restaurant. The
purpose of this research is to analyze how much influence the diversity of the
menu, the perception of price and location of the consumer re-buying interest at
Waroeng Taman Singossari Restaurant.
In this research the population is the customers or consumers at Waroeng
Taman Singosari Restaurant with purchase frequency at least twice. In this
research the data collected through questionnaire method to 100 respondents that
obtained using non-probability sampling technique that is purposive
sampling technique. Then do the analysis of data obtained in the form analysis of
quantitative and qualitative analysis. Quantitative analysis involves the validity
and reliability test, classic assumptions test, hypothesis test by F test and t test
with analysis test of the coefficient of determination (R2). Data analysis technique
used is multiple linear regression analysis.
The result of this research is shows that three independent variables
namely the diversity of the menu, perception of price and location significantly
affect the dependent variable namely the re-buying interest of consumer.</description><date>2012-02</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>File:application/pdf</type><identifier>http://eprints.undip.ac.id/35331/1/Skripsi_19.pdf</identifier><identifier>OETOMO, Rahadian Ali and NUGRAHENI, Rini (2012) ANALISIS PENGARUH KERAGAMAN MENU, PERSEPSI HARGA DAN LOKASI TERHADAP MINAT BELI ULANG KONSUMEN (Studi pada Restoran Waroeng Taman Singosari Semarang). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.</identifier><relation>http://eprints.undip.ac.id/35331/</relation><recordID>35331</recordID></dc>
|
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview File:application/pdf File |
| author |
OETOMO, Rahadian Ali NUGRAHENI, Rini |
| title |
ANALISIS PENGARUH KERAGAMAN MENU,
PERSEPSI HARGA DAN LOKASI TERHADAP
MINAT BELI ULANG KONSUMEN
(Studi pada Restoran Waroeng Taman Singosari Semarang) |
| publishDate |
2012 |
| topic |
H Social Sciences (General) |
| url |
http://eprints.undip.ac.id/35331/1/Skripsi_19.pdf http://eprints.undip.ac.id/35331/ |
| contents |
The research was motivated by a decrease in revenue and a decrease in
the number of visitors at Waroeng Taman Singosari Semarang Restaurant. A high
re-buying interest shows high level of customer satisfaction when decided to make
purchases of products on offer by Waroeng Taman Singosari Restaurant. The
purpose of this research is to analyze how much influence the diversity of the
menu, the perception of price and location of the consumer re-buying interest at
Waroeng Taman Singossari Restaurant.
In this research the population is the customers or consumers at Waroeng
Taman Singosari Restaurant with purchase frequency at least twice. In this
research the data collected through questionnaire method to 100 respondents that
obtained using non-probability sampling technique that is purposive
sampling technique. Then do the analysis of data obtained in the form analysis of
quantitative and qualitative analysis. Quantitative analysis involves the validity
and reliability test, classic assumptions test, hypothesis test by F test and t test
with analysis test of the coefficient of determination (R2). Data analysis technique
used is multiple linear regression analysis.
The result of this research is shows that three independent variables
namely the diversity of the menu, perception of price and location significantly
affect the dependent variable namely the re-buying interest of consumer. |
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IOS2852.35331 |
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Universitas Diponegoro |
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69 |
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library:university library |
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Perpustakaan Universitas Diponegoro |
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485 |
| collection |
Diponegoro University Institutional Repository |
| repository_id |
2852 |
| city |
SEMARANG |
| province |
JAWA TENGAH |
| repoId |
IOS2852 |
| first_indexed |
2016-09-15T18:27:14Z |
| last_indexed |
2016-09-22T21:12:51Z |
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dc |
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1765881032401223680 |
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17.13294 |