RETORIKA DALAM PELAPORAN CORPORATE SOCIAL RESPONSIBILITY: ANALISIS SEMIOTIKATAS SUSTAINABILITY REPORTING PT ANEKA TAMBANG Tbk
| Main Authors: | Chariri, Anis, Nugroho, Firman Aji |
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| Format: | Proceeding PeerReviewed application/pdf |
| Terbitan: |
, 2009
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| Subjects: | |
| Online Access: |
http://eprints.undip.ac.id/2028/1/Anis_Chariri_Retorika_CSR.pdf http://eprints.undip.ac.id/2028/ |
Daftar Isi:
- This research is aimedtounderstand corporate social (CSR) responsibilityreporting of a company by answering research questions: how and why the company designed such report to build corporate image. Ontologically, this study is build on a belief that CSR reporting is a communication medium used by a company to build image and to gain legitimacy. This research was carried out within intepretive paradigm using semiotic approach. By employing semiotic analysis, this research showed that corporate social responsibility reporting has been designed by the company as a rethorical story to build a positive image that the company is concerned with social and environmental issues. By doing so, the company actively seeks reporting strategies to gain legitimacy from its stakeholders.