ALIANSI STRATEGIS DAN PENGEMBANGAN PRODUK
| Main Author: | INDRIANI, Farida |
|---|---|
| Format: | Article PeerReviewed application/pdf |
| Terbitan: |
Jurusan Manajemen FE UNDIP
, 2005
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| Subjects: | |
| Online Access: |
http://eprints.undip.ac.id/14952/1/Aliansi_Strategis_Dan_Pengembangan_Produk....by_Farida_Indriani_(OK).pdf http://eprints.undip.ac.id/14952/ |
Daftar Isi:
- Recently, the modern business principles is no longer "find a need and fill it" but it become "imagine a need and fill it". Product advantage compared by another product is one of new product success. To develop sustainable competitive advantage, company do strategic alliances to develop their resources.