PENGARUH HARGA, GAYA HIDUP, DAN CORPORATE BRANDING TERHADAP KEPUTUSAN PEMBELIAN MOBIL LCGC DIKOTA MALANG (Studi Pada Customer Toyota Agya di Kota Malang)
This research is motivated by the rapid development of the production and_x000D_ purchase of LCGC (Low Cost Green Car) in Malang. LCGC purchasing_x000D_ decisions that continue to increase in accordance with the needs of price, lifestyle_x000D_ and Corporate Branding, therefore this study aims to de...
| Main Author: | MAULANA KEMAL ERTIASANIY ; Ananda Sabil Hussein, SE.,M.Com.,Ph.D.,CMA A (-) |
|---|---|
| Format: | |
| Terbitan: |
Malang :
Manajemen FEB - UB
, 2018 |
| Edition: | 145020207111043 |
| Subjects: | |
| Online Access: |
http://digilib.ub.ac.id/opac/detail-opac?id=92886 |
Internet
http://digilib.ub.ac.id/opac/detail-opac?id=92886Lokasi
| Koleksi | Katalog Universitas Brawijaya Malang |
|---|---|
| Gedung | Perpustakaan Universitas Brawijaya |
| Institusi | Universitas Brawijaya |
| Kota | MALANG |
| Provinsi | JAWA TIMUR |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |