Media dan Perubahan Sosial Budaya
| Main Author: | Kango, Andries |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
LPPM IAIN Sultan Amai Gorontalo
, 2015
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| Subjects: | |
| Online Access: |
https://www.journal.iaingorontalo.ac.id/index.php/fa/article/view/787 https://www.journal.iaingorontalo.ac.id/index.php/fa/article/view/787/586 |
Daftar Isi:
- The media plays an important role in the process of socio-cultural change in the community. With the support of technology, media has helped to break the distance between macro-social and micro-social also between macro-cultural and micro-cultural. Media brings the themes of the public to the private sphere where it entered and affected by the condition, orientation and local customs. This paper attempts to examine how the role of the media in the process of social and cultural changes in society. It can be concluded, that the role of the media lies in the ability to embed the pictures in our heads, underlie responsiveness and public attitudes toward various social objects.
- Media memainkan peran penting dalam proses perubahan sosial-budaya dalam masyarakat. Dengan dukungan teknologi, media telah membantu mematahkan jarak antara makrososial dan mikrososial juga antara makrobudaya dan mikrobudaya. Media membawa tema-tema publik ke dalam lingkungan privat tempat ia memasuki dan dipengaruhi oleh kondisi, orientasi dan kebiasaan lokal. Tulisan ini mencoba mengkaji bagaimana peran media dalam proses perubahan sosial dan budaya di masyarakat. Dapat disimpulkan, peran tersebut terletak pada kemampuan media dalam menanamkan the pictures in our heads, mendasari respon dan sikap khalayak terhadap berbagai obyek sosial.