Customer satisfaction analysis based on marketing mix in buffet area of Osaka Restaurant Roosendaal, The Netherlands
| Main Authors: | EVELLYN BACHTIAR, AMANDA PUSPITA HARTO |
|---|---|
| Terbitan: |
Universitas Kristen Petra
, 2010
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| Subjects: | |
| Online Access: |
http://dewey.petra.ac.id/catalog/ft_detail.php?knokat=16910 |
Daftar Isi:
- Nowadays, buffet restaurant becomes popular in hospitality industry in Netherlands. Every buffet restaurant in Roosendaal tries to be different and have a competitive advantage more than the other buffet restaurant. To be different from its competitor, Osaka restaurant should understand the customer?s need. This thesis will answer the question, "How the marketing mix (product, price, place and people) of Oriental Buffet area will affect customer satisfaction in Osaka Restaurant?" Customer satisfaction analysis will be used as the main tools to find out how is customer satisfied with buffet area. To give the limitations of the research area, the marketing mix of 4Ps is used as the main tools. The research will be conducted by the means of questionnaire and desk research. The questionnaires will be given out to the customers during operational time. A desk research will be conducted by interviewing the manager of the restaurant in relation with the questionnaires. From the result of the research, it is concluded that the customers are very satisfied with buffet area of Osaka restaurant. The writers hope that this dissertation will give some information about the customer satisfaction at Osaka based on the 4P?s applied in the restaurant.