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FAKTOR PEMBEDA IMPLEMENTASI BISNIS BERKELANJUTAN (SUSTAINABLE BUSINESS) PADA WIRAUSAHA MAHASISWA UNIVERSITAS TRUNOJOYO MADURA

Main Authors: Hidayati, Dwi Ratna; Agribusiness Department of Agriculture Faculty University Trunojoyo of Madura, Setiani, Setiani; Agribusiness Department of AAgriculture Faculty of University Trunojoyo Madura
Format: Article info application/pdf eJournal
Bahasa: ind
Terbitan: Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi , 2017
Subjects:
Social Science
Entrepreneurship
Agribusiness
Bisnis Berkelanjutan
Faktor Pembeda
Wirausaha Mahasiswa
Universitas Trunojoyo Madura
Online Access: http://journal.trunojoyo.ac.id/agriekonomika/article/view/1896
http://journal.trunojoyo.ac.id/agriekonomika/article/view/1896/2220
http://journal.trunojoyo.ac.id/agriekonomika/article/downloadSuppFile/1896/118
http://journal.trunojoyo.ac.id/agriekonomika/article/downloadSuppFile/1896/121
ctrlnum article-1896
fullrecord <?xml version="1.0"?> <dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><title lang="id-ID">FAKTOR PEMBEDA IMPLEMENTASI BISNIS BERKELANJUTAN (SUSTAINABLE BUSINESS) PADA WIRAUSAHA MAHASISWA UNIVERSITAS TRUNOJOYO MADURA</title><creator>Hidayati, Dwi Ratna; Agribusiness Department of Agriculture Faculty University Trunojoyo of Madura</creator><creator>Setiani, Setiani; Agribusiness Department of AAgriculture Faculty of University Trunojoyo Madura</creator><subject lang="id-ID">Social Science; Entrepreneurship; Agribusiness</subject><subject lang="id-ID">Bisnis Berkelanjutan; Faktor Pembeda; Wirausaha Mahasiswa; Universitas Trunojoyo Madura</subject><subject lang="id-ID"/><description lang="id-ID">Dunia wirausaha belum menjadi alternatif yang dipandang menarik bagi kebanyakan mahasiswa Indonesia sebagai pilihan karirnya untuk jangka panjang. Saat ini di Indonesia jumlah wirausaha hanya berkisar 0,18% atau 400.000 jiwa saja. Pemerintah mencanangkan Program Mahasiswa Wirausaha (PMW) sejak tahun 2009 untuk dapat mengubah pola pikir&#xA0;(Mindset) dari pencari kerja&#xA0;(Job Seeker)&#xA0;menjadi pencipta lapangan kerja. Program pendorong wirausaha ini didukung oleh perguruan tinggi di Indonesia, salah satunya Universitas Trunojoyo Madura. Namun demikian, keberlanjutan bisnis wirausaha mahasiswa ini belum memberikan hasil yang maksimal karena membangun bisnis tidak sebatas mendirikan bisnis. Hal tersebut juga erat kaitannya dengan orientasi terhadap bisnis berkelanjutan. Penelitian ini bertujuan untuk mengetahui pembeda implementasi bisnis berkelanjutan yang dilakukan oleh wirausaha Mahasiswa di lingkungan Universitas Trunojoyo Madura. Metode yang digunakan yakni analisis diskriminan menggunakan data kualitatif dan kuantitatif. Hasil penelitian menunjukkan bahwa faktor yang membedakan implementasi bisnis berkelanjutan pada wirausaha mahasiswa adalah profit jangka panjang dan permintaan pelanggan.DIFFERENTIATION FACTORS ON SUSTAINABLE BUSINESS IMPLEMENTATION OF STUDENTS ENTREPENEUR IN TRUNOJOYO UNIVERSITY OF MADURAABSTRACTEntrepeneursip has not seen as an interesting alternative long term career by most of college students. By this time, number of entrepreneur in Indonesia ranged about 0,18% or 400.000 peoples. Government had stipulated Entreprenurial Program for College Student since 2009 to change mindset from job seeker into be job creator. This trigger program has been supported by Colleges in Indonesia, one of those is University of Trunojoyo Madura. Nevertheless continuation of business of college students has not shown maximum result yet since building business is not only about creating business. This is closely related to the orientation of sustainable business. This research aimed to find out the differentiate factor of sustainable business implementation by college students in University of Trunojoyo Madura. Method being used was discriminant analysis by using qualitative and quantitative data. Research result shown that factors differentiate the implementation of sustainable business on college students is long term profit orientation dan customer demand.</description><publisher lang="en-US">Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi</publisher><contributor lang="id-ID"/><date>2017-04-17</date><type>Journal:Article</type><type>Other:info:eu-repo/semantics/publishedVersion</type><type>Other:</type><type>File:application/pdf</type><identifier>http://journal.trunojoyo.ac.id/agriekonomika/article/view/1896</identifier><identifier>10.21107/agriekonomika.v6i1.1896</identifier><source lang="en-US">Agriekonomika; Vol 6, No 1: April 2017; 44-51</source><source lang="id-ID">Agriekonomika; Vol 6, No 1: April 2017; 44-51</source><source>2407-6260</source><source>2301-9948</source><source>10.21107/agriekonomika.v6i1</source><language>ind</language><relation>http://journal.trunojoyo.ac.id/agriekonomika/article/view/1896/2220</relation><relation>http://journal.trunojoyo.ac.id/agriekonomika/article/downloadSuppFile/1896/118</relation><relation>http://journal.trunojoyo.ac.id/agriekonomika/article/downloadSuppFile/1896/121</relation><relation>10.21107/agriekonomika.v6i1.1896.g2220</relation><rights lang="en-US">Copyright (c) 2017 Agriekonomika</rights><rights lang="en-US">http://creativecommons.org/licenses/by/4.0</rights><recordID>article-1896</recordID></dc>
language ind
format Journal:Article
Journal
Other:info:eu-repo/semantics/publishedVersion
Other
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File:application/pdf
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Journal:eJournal
author Hidayati, Dwi Ratna; Agribusiness Department of Agriculture Faculty University Trunojoyo of Madura
Setiani, Setiani; Agribusiness Department of AAgriculture Faculty of University Trunojoyo Madura
title FAKTOR PEMBEDA IMPLEMENTASI BISNIS BERKELANJUTAN (SUSTAINABLE BUSINESS) PADA WIRAUSAHA MAHASISWA UNIVERSITAS TRUNOJOYO MADURA
publisher Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi
publishDate 2017
topic Social Science
Entrepreneurship
Agribusiness
Bisnis Berkelanjutan
Faktor Pembeda
Wirausaha Mahasiswa
Universitas Trunojoyo Madura
url http://journal.trunojoyo.ac.id/agriekonomika/article/view/1896
http://journal.trunojoyo.ac.id/agriekonomika/article/view/1896/2220
http://journal.trunojoyo.ac.id/agriekonomika/article/downloadSuppFile/1896/118
http://journal.trunojoyo.ac.id/agriekonomika/article/downloadSuppFile/1896/121
contents Dunia wirausaha belum menjadi alternatif yang dipandang menarik bagi kebanyakan mahasiswa Indonesia sebagai pilihan karirnya untuk jangka panjang. Saat ini di Indonesia jumlah wirausaha hanya berkisar 0,18% atau 400.000 jiwa saja. Pemerintah mencanangkan Program Mahasiswa Wirausaha (PMW) sejak tahun 2009 untuk dapat mengubah pola pikir (Mindset) dari pencari kerja (Job Seeker) menjadi pencipta lapangan kerja. Program pendorong wirausaha ini didukung oleh perguruan tinggi di Indonesia, salah satunya Universitas Trunojoyo Madura. Namun demikian, keberlanjutan bisnis wirausaha mahasiswa ini belum memberikan hasil yang maksimal karena membangun bisnis tidak sebatas mendirikan bisnis. Hal tersebut juga erat kaitannya dengan orientasi terhadap bisnis berkelanjutan. Penelitian ini bertujuan untuk mengetahui pembeda implementasi bisnis berkelanjutan yang dilakukan oleh wirausaha Mahasiswa di lingkungan Universitas Trunojoyo Madura. Metode yang digunakan yakni analisis diskriminan menggunakan data kualitatif dan kuantitatif. Hasil penelitian menunjukkan bahwa faktor yang membedakan implementasi bisnis berkelanjutan pada wirausaha mahasiswa adalah profit jangka panjang dan permintaan pelanggan.DIFFERENTIATION FACTORS ON SUSTAINABLE BUSINESS IMPLEMENTATION OF STUDENTS ENTREPENEUR IN TRUNOJOYO UNIVERSITY OF MADURAABSTRACTEntrepeneursip has not seen as an interesting alternative long term career by most of college students. By this time, number of entrepreneur in Indonesia ranged about 0,18% or 400.000 peoples. Government had stipulated Entreprenurial Program for College Student since 2009 to change mindset from job seeker into be job creator. This trigger program has been supported by Colleges in Indonesia, one of those is University of Trunojoyo Madura. Nevertheless continuation of business of college students has not shown maximum result yet since building business is not only about creating business. This is closely related to the orientation of sustainable business. This research aimed to find out the differentiate factor of sustainable business implementation by college students in University of Trunojoyo Madura. Method being used was discriminant analysis by using qualitative and quantitative data. Research result shown that factors differentiate the implementation of sustainable business on college students is long term profit orientation dan customer demand.
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first_indexed 2017-07-10T07:24:08Z
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