FAKTOR-FAKTOR YANG MEMPENGARUHI PENGAMBILAN KEPUTUSAN NASABAH DALAM MEMILIH PRODUK BANK SYARIAH DI SURABAYA
| Main Authors: | Wiwin , Priana , Herry , Arianto.LW |
|---|---|
| Format: | Article PeerReviewed application/pdf |
| Terbitan: |
Progdi Ilmu Ekonomi Pembangunan UPN "Veteran" Jatim
, 2014
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| Subjects: | |
| Online Access: |
http://eprints.upnjatim.ac.id/6585/1/10._________Wiwin_new.pdf http://eprints.upnjatim.ac.id/6585/ |
Daftar Isi:
- In this era of globalization, the development of science and technology Concession cards are experiencing rapid progress. Bank's work in Surabaya put new features were any services they Bank, as is done in order Bank in Surabaya can keep the amount of customers and can attract more customers is cold. 'll Get the cards in front of them is not yet reached the target filter has been in but. Research for this Knowing factors in the decision making incorrect customers choose products in Bank in Surabaya. Based on the results of the factor analysis with the use of rotation factor (varimax) Acquisition of 3 factors. Factor-factor is the acquisition filter: Facilities outreach component be the first indicator variable 7 is Safe reliable, Halal product, many Branch, Brand Image, Facilities outreach, warranty and Share Results. Space and fuel services both components form 4 indicator variables that satisfy filter Services, Customer Service, Meeting Place and Services Certification and polite.